In conjunction with its acquisition of Detroit's Michigan Central Station, Ford asked David Korins Design to develop and produce advertising that highlights the historic neighborhood of Corktown, where the station resides.

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As Project Manager, I oversaw the strategy and storyboarding of the broadcast television commercial and documentary series that advertised the $750+ million redevelopment project. I also contributed to the production of the station's unveiling ceremony, which took place on June 19, 2018.

 

For the first time since 1980, the historic building is once again open to the public. Ford plans to renovate the station as part of its $1 billion capital improvements project. In December 2018, it began Phase I of the building restoration. Complete restoration is expected to be completed in 2023.

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Selected Press:

The New York Times | The Daily Beast | The Verge | Crains | ABC | CNBC | Archinect