Project Leadership, Client Engagement | Branding, Marketing, Experiential Design
LinkedIn Talent Development
Product and Brand Marketing, Experiential Design, Video
2023-24
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LinkedIn's Talent Development team initially approached us to develop a singular strategic platform and messaging for their entire suite of cutting-edge AI products and services to be unveiled at Talent Connect, their invitation-only conference designed for talent and HR leaders to solve the biggest challenges facing us today.
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The project was so successful, having been endorsed by the CEO, Ryan Roslansky, himself, that the platform and messaging was extended to become the identity of the entire conference.
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In my role as Client Engagement Director, I cultivated a program of additional partnerships with LinkedIn--multiple thought leadership playbooks (below), in-person experiences for attendees of Talent Connect, and videos introducing LinkedIn's leadership, including the CEO and VP of Product.
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Links to thought leadership pieces:
Services
Brand Strategy
Qualitative research, brand platform and story, portfolio growth strategy
Purpose Definition
Stakeholder analysis, audience/persona development, strategic analysis, executive engagement
Design
Experiential (conference) design, brand and product messaging, thought leadership, video & animation