Program Director, Brand Transformation | Creative & Strategy Operations
LinkedIn Talent Development
Product and Brand Marketing, Experiential Design, Video
2023-24
LinkedIn's Talent Development team initially approached us to develop a singular strategic platform and messaging for their entire suite of cutting-edge AI products and services to be unveiled at Talent Connect, their invitation-only conference designed for talent and HR leaders to solve the biggest challenges facing us today.
The project was so successful, having been endorsed by the CEO, Ryan Roslansky, himself, that the platform and messaging was extended to become the identity of the entire conference.
In my role as Client Engagement Director, I cultivated a program of additional partnerships with LinkedIn--multiple thought leadership playbooks (below), in-person experiences for attendees of Talent Connect, and videos introducing LinkedIn's leadership, including the CEO and VP of Product.
Links to thought leadership pieces:
Services
Brand Strategy
Qualitative research, brand platform and story, portfolio growth strategy
Purpose Definition
Stakeholder analysis, audience/persona development, strategic analysis, executive engagement
Design
Experiential (conference) design, brand and product messaging, thought leadership, video & animation