Program Director, Brand Transformation | Creative & Strategy Operations
VAN GOGH VODKA
Agency of record | 2020 - present
Since 2020, Van Gogh Vodka, which is owned and distributed by Sazerac, has retained The Mixx as its creative and strategic agency of record.
Initially attached as Project Manager, I have been responsible for the account as Account Director for the past 2 years. I work closely with the brand's CEO, VP of Sales, and Marketing Manager to build and grow their business, while leading The Mixx's multidisciplinary strategic creative team in the development of 4-5 360 campaigns per year, brand strategy and architecture, partnerships, go-to-market plans, on-premise experiences, and more!
Services
Strategy
Research, brand audit, competitive analysis
Marketing
Campaign development, advertising, go-to-market, 360 integration
Branding
Positioning, identity, messaging, visual systems & library, guidelines
Design
Digital web/mobile, social, environmental (OOH), retail & packaging, video & animation, photoshoots
Experiential
Event/portfolio strategy, live & digital experiences, production, design, fabrication consultation
Brand performance
60%
increase in sales YoY
#1
fastest growing brand in top 10 Premium/Super Premium category
1 of 3
flavored vodka brands showing growth
2.6 mil
unique social media accounts reached
Account performance
20%
organic growth YoY
16+
360 campaigns launched
9
multidisciplinary team members under my direction
4
years agency of record
