Program Director, Brand Transformation | Creative & Strategy Operations
ZOETIS
Employee Value Proposition Campaign | 2022-present
Zoetis, the world's largest animal health pharmaceutical company, tasked us to develop a strategic communications platform to translate Zoetis’ EVP internally and externally, improve brand recognition, and facilitate talent acquisition across markets and verticals.
As Account Director, I oversee multiple projects simultaneously, including the strategic communications of Zoetis' EVP, prospective talent acquisition pilots at three domestic manufacturing and R&D sites, and global photo/video shoots culminating in a short, Telly Award-nominated documentary video, as shown here.
Services
Strategy
Research, brand audit, competitive analysis, customer interviews
Marketing
Campaign development, advertising, go-to-market
Branding
Positioning, identity, messaging, visual systems & library, guidelines
Design
Digital web/mobile, social, environmental (OOH), video & animation, photoshoots
Experiential
Event/portfolio strategy, live & digital experiences, graphic design, fabrication consultation
Bringing it to life
3
mutli-day photo and video shoots across Michigan, New Jersey, and Ireland
55
employees' headshots and short interviews were captured
15
pets were captured alongside their parents
16
interviews with Zoetis colleagues
Account performance
80%
organic growth YoY
2
campaigns launched
6
multidisciplinary team members under my direction
2+
year relationship
